The University of Nebraska at Omaha is bragging that it's student athletes actually learn something. To no one's surprise, evidence of actual learning is somewhat controversial. Luckily, Keven Carey, writing at Inside Higher Ed, puts the issue in perspective:
Apparently, it’s perfectly OK to boast about your performance on a measure that’s highly correlated with, and partially based on, how well your students did on a standardized test they took when they were juniors in high school. But a test of how much they learned after enrolling? Gamesmanship!
I feel a little like James Carville in Old School when asked to respond to Will Ferrell's argument in a debate:
We... have no response. That was perfect.