[Gillen said that] colleges compete for students and dollars in a market where brand is everything. To maintain that brand, universities need to continually spend to maintain and improve their reputations.Steve Smith cited Richard Vedder in this article:
"Higher education is structured in a way where institutions are forced to compete on reputation," Gillen said. "Because they're forced to compete on reputation, it's always beneficial for them to spend more money. They're always searching for ways to raise money, one of those ways being tuition."
[Bennett said that] the proliferation of government-backed loans drives higher tuition prices. He argues making loans available only to the students who most need them would fundamentally change a system where the sky’s the limit for increased tuition and the borrowed money to pay for it.
“Economics 101 would tell us this would decrease the demand and the willingness of people to pay exorbitant prices,”
Vedder's research shows that "…eight out of the ten job categories that will add the most employees in the next decade — including home-health aide, customer service representative and store clerk — can be performed by someone without a college degree."And the state of West Virginia is still in disarray over the level of subsidization for college athletics at Marshall that CCAP reported.