Friday, December 10, 2010

CCAP Releases "Better/Cheaper College"

CCAP is pleased to announce its publication of "Better/Cheaper College: An Entrepreneur's Guide to Rescuing the Higher Education Industry." The book was written by Vance H. Fried, a CCAP Senior Fellow and Riata Professor of Entrepreneurship at Oklahoma State University.

This book is unique in that in takes an entrepreneurial perspective on higher education. Where other books see an industry with huge problems, this book sees an industry with huge opportunities. Where other books propose ways to tweak the existing higher education business model, this book proposes innovative business models to revolutionize the industry. Where other books look to the education establishment to lead change, this book looks to the entrepreneur to drive change. Where other books are aimed at slowing the rate of growth in tuition, this book advocates a radical reduction.

Below are some provocative excerpts from Better/Cheaper College:

Academic research may provide some benefits to society as a whole, but it provides little, if any, direct benefits to students, particularly undergraduates. Academic research is a public good.

Expensive instruction isn’t the same as good instruction. This is a myth the industry has aggressively promoted, but it simply isn’t true.

Excessive endowments are an inefficient use of resources, but they can have far worse consequences. They can become destructive.

The entire book is available from Amazon and Barnes & Noble.

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